Enron was a major successful brand for energy, natural gas, and other commodities, and during the year 2000, it was raking in approximately 101 billion dollars in revenue. However, the company filed for bankruptcy in 2001, making the interesting to marketing and business students. Also, Read about the .
A complete marketing analysis of Enron will help us understand what the company was doing right to achieve success in a short period of time and what exactly went wrong. Read on for a complete discussion on the Enron case analysis.
Enron: An Overview
Enron was a successful energy and natural gas company founded in 1985. Fortune’s popular business magazine named Enron as America’s Most Innovative Company for 6 years at a stretch. The company was initially named as InterNorth and was one of the leading manufacturers of energy products and natural fuel resources.
However, in 2001, accusations of consumer fraud shook the company’s foundations, and it had to file for bankruptcy. In 2004, the company ended its bankruptcy with a new board of directors and new management. Read on to find out the Enron case study solution.
Enron: Business analysis
Enron managed to achieve enormous success by buying small energy companies and merging them with the parent company. This enabled them to get hold of numerous energy resources and machinery, which they then used to manufacture consumer products as well as tap into natural energy sources. Also Read:
In 1985, the company managed to acquire a company that had the second-largest gas and energy pipeline system in the United States. This further added to Enron’s list of valuable mergers and solidified the company’s position as a leading energy company.
However, in 2001, reports of accounting frauds and overselling of stocks surfaced. As a result, an investigation was started that revealed that the market value of Enron was inflated higher than what it should be. Numerous financial accounts were also found to be misleading upon careful scrutiny by authorities. When the company filed for bankruptcy in 2001 after the scandals were found to be accurate, shareholders lost around $11 billion in shares.
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