Online advertising campaigns are used to increase the profitability of your market. For your web advertising space, several formats are available, namely the skyscraper, button, banner, pop up, full page, flash animation, text link and sponsored. Web advertising animation requires the best media to make it visible depending on the targets, its geo-location and your objectives. You can choose editorial animation for your business ad. With this type, for the effectiveness of your web advertising, the contents play a very important role, therefore, they must be clear and compatible with the specificities of the web. It is said that editorial animation is good when it manages to sell your products and services, to establish a relationship with customers. Internet users do not stop reading your content but convinced to buy your products if you make animation video . What is your opinion?